Get more quality leads without posting to social media every day
Your website on page one of Google and your business recommended in Answer Engines like ChatGPT
I’ll teach you how!
Page One Presence™
The 12 week done with you website marketing programme for service based business owners ready to get more visible
Just £799 pay in full or payment plans from as little as £97 a month
(SAVE up to £700 on 2027 pricing)
Enrolment closes at 10pm Sunday 28th June - payment plans available
(NOTE: a payment plan is a commitment to pay the full programme fee)
Starts: Monday 29th June
Duration: 13 weeks live training (6 months support)
Price: £799 (payment plans available)
SAVE up to £700 on 2027 pricing
Promoting your business online has become overwhelmingly complicated
Digital marketing is a beast.
Where the heck to start?
Social media?
YouTube?
Start a podcast?
Post reels, stories or both?
Do you even need Facebook anymore?
I’ve got you. I’m a digital marketer and I’ve seen it all change over the years. And every expert out there is trying to shout louder than the next about what works.
What they forget is that you’re in the trenches trying to figure this stuff out AND get some discovery calls booked in, chasing projects month to month to make sure you’ve got a pipeline of work.
That is exhausting. Especially if your standard marketing channels like social media are just NOT your bag.
But one thing has remained simple - your website
A website was designed to be found by people.
Back in the day there was no social media.
So we got our leads DIRECTLY from our websites.
Our work came from Google, referrals and advertising. It was actually pretty simple.
That still happens!
You just don’t do it because you don’t know how.
Enrolment closes at 10pm Sunday 28th June - payment plans available
(NOTE: a payment plan is a commitment to pay the full programme fee)
(SAVE up to £700 on 2027 pricing)
I am not promising overnight transformations (anyone that does is lying to get the sale)
But I can tell you that an optimised website will stand you in good stead for years. And people DO get results. Not just from Google and ChatGPT, but from ANYONE that visits your website.
And we do it using the frameworks I’ve developed including:
This is where Page One Presence is going to fill your visibility gaps
The Page One Authority Framework™
Align
Strategy that starts with clarity around your goals and audience
Build
Meaningful human led content that connects and converts
Grow
Continuous momentum for sustainable growth
In Page One Presence you’ll get:
A website that's easier for Google, ChatGPT and AI search tools to understand
Right now, your website might be sending mixed messages.
You know what you do, but search engines and AI tools can only work with the information they're given.
We'll help you create clearer signals so your expertise is easier to understand, easier to recommend and easier to find.
Pillar pages and supporting content designed to attract the right people in the long term
You'll receive feedback from me on your content so you'll leave with confidence in the process and a content framework you can continue using long after the programme ends.
This isn’t a programme you do on your own - I’m supporting you all the way.
A deeper understanding of how to attract leads without relying solely on social media
I actually love social media. So this isn’t me saying don’t use it.
But somewhere along the way we've started believing it's the only way to market our businesses. It's not. You need a mix of marketing channels that work for you.
Your website can become one of the hardest-working assets in your business – even when you're not online.
How are you going to teach me this stuff Sam?
I’m pleased you asked. Because the details ARE important.
All training is delivered live at 12pm to cover most time zones, and recorded so you can watch back anytime.
Using my Page One Authority Framework, and AEO skills we will cover the following.
WEEK 1
Define your Direction
Thursday 2nd July
You’ll gain a clear idea on your audience, offers, language and positioning so your visibility strategy starts from solid foundations.
You’ll go deeper on your positioning, discovering where your competitors sit within Google and identify opportunities in your market to position yourself as the obvious choice for your ideal clients.
WEEK 2
Find your Edge
Thursday 9th July
WEEK 3
Keywords and Content
Thursday 16th July
This is when we actually start delving into your keyword research and mapping out your content pillars, service pages and blogs, creating your content ecosystem.
Answer Engine optimisation will make sure you’re giving the right signals within your content to get found in Answer Engines. We’ll also cover how AEO works so you have more than a surface level understanding.
WEEK 4
Futureproof your Visibility with AEO
Thursday 23rd July
All the preparation work done, it’s time to start writing content pillars and blogs. Here we dive into my DESIGN framework so you know how to structure your new ecosystem.
WEEK 5
The Content Blueprint
Thursday 30th July
WEEKS 6 - 9
Implementation Studio
Every Thursday
Over the summer we’ll spend 4 weeks writing content. One hour a week (or more in your own time) so you can stay accountable and get this done live with help from me if you need it.
WEEK 10
Optimise and Go Live
Thursday 3rd September
We’ll look at how to upload to your website, create FAQ schema, where to put your meta titles and descriptions and how to submit your page to Google for indexing.
We’ll look at how to transform your homepage into a clearer, more strategic lead-generation tool that helps visitors take action while taking into consideration keywords, authority and linking strategies.
WEEK 11
The Homepage Glow Up
Thursday 10th September
We’ll look at how to measure and track your results in Google Search Console, and how to check for things like broken links, to keep your website in tip top shape going forward while identifying new opportunities.
WEEK 12
Measure What Matters
Thursday 17th September
This is a chance to ask me anything about the programme. And we’ll celebrate as we come to the end of the live calls - but the support will continue through to December in the Facebook Group.
WEEK 13
FAQs
Thursday 24th September
PLUS An Additional 3 Q&A Sessions In October, November and December to keep you on track during our 6 months together.
Just £799 pay in full or payment plans from as little as £97 a month
Enrolment closes at 10pm on Sunday 28th June
(SAVE up to £700 on 2027 pricing)
(NOTE: a payment plan is a commitment to pay the full programme fee)
Plus BONUS Guest Expert Sessions
> Kayleigh Greenacre - Global Business Strategist.
Sales Messaging
Messaging that activates and connects with your ideal clients and positions you as the iconic leader they’ve been looking for.
After people reach your website, we want to activate them to take the next step. Kayleigh will show us how.
> Andy Smithyman - Narrative Strategist
Making Impact
How can you make impact with your business? What change do you want to make? And how can you communicate this?
Andy is a Global Social Change Strategist who uses narrative theory to make change in the world. He’s going to show us how to communicate our values for the best fit people!
> Jenna Farmer - Pr Strategist
PR Session
What’s your story? How do we get that in the media?
We need to build your authority with PR to get backlinks to your website. Jenna shows us how.
> Hali Jafari - AI Data and Strategist Expert
AI Data Security
If you use answer engines or notetakers, or one of the other many AI tools out there, you need to be compliant and safe with that data. Get ahead and get tidy with this session where Hali is going to show us how to “Clean up your AI”
Bonus Training Modules
> Intro to SEO and AEO - what exactly is it, how does it work, and why do we need to do it? (valued at £97)
> Google Search Console - how to set it up ready to start collecting results. (valued at £27)
> Google Business Profile - How to set it up and best practices to make sure Google sits up and takes notice. (valued at £97)
> Lead Generation Website Tips - Why you need a way of collecting leads on your website and some hot tips on the best ways to do it. (valued at £97)
> A Guide to Ubersuggest - Your ‘go to’ for SEO tracking software. Don’t get lost in the tech as my guide will show you everything you need to know and how I use it for my clients. (valued at £27)
Value: £345
Plus workbooks, checklists, templates
Every session includes a workbook plus checklists and templates when needed to make sure you’ve got all you need to stay on track and follow the training.
Value: Priceless!
PLUS Personalised Feedback!
I was going to add feedback as a paid optional extra. But after interviewing many of you, it was clear this needed to be a part of the programme - you need to know what you’re creating is up to my optimised standards. And so you’ll receive my feedback on one piece of content!
Just submit it before the programme end date (23rd December) and I’ll review it and give you you my personalised feedback.
Value £249
Just £799 pay in full or payment plan from as little as £97 a month
Enrolment closes at 10pm on Sunday 28th June
This programme will not be sold at this price again. This is a beta version - the first time I’ve ever run it.
(SAVE up to £700 on 2027 pricing)
(NOTE: a payment plan is a commitment to pay the full programme fee)
Want to have a 15 minute chat to see if this is the right programme for you? Book a call here.
Do I have time for this?
Look this is a lot of content.
This is not a ‘here is how you do SEO’ course because you can learn that from ChatGPT.
This is how you do SEO with content, marketing, visibility and AI.
It’s a whole eco system.
Not just a technical training.
This is why I’ve purposely built in co working sessions – or time out – for you to get the content written and to breathe.
Equally you can do it in your own time. There are options.
You also get feedback on one piece of content!
I wanted to make sure you got plenty of hand holding with me.
So yes you DO need to put time aside for this to work. But when you do – it will be transformational!
Who this is for
Service based business owners who are looking for a new way to market their business that doesn’t involve being on all the time
People who enjoy writing long form content
Business owners who have nailed their niche and own their expertise
People who recognise that it can take time to get results
Who this is not for
Anyone who thinks they can rank in Google in a matter of weeks
People who don’t enjoy writing about their specialist subject
People who want AI to do all the writing for them
Business owners who are still unsure of what they specialise in (although we do do some clarity work)
Who is Sam?
Hello lovely - I’m Sam, the global SEO and AEO expert and professional digital marketer that people come to when they want to be known as THE expert in their niche. Just like my client Nick did below, now known as the internet’s ‘Tone of Voice Expert’.
I write content and create strategies that optimise websites to help clients get to the top of Google and featured in AI overviews and Answer Engines, so they can get more leads, and more sales.
I have an extensive background in marketing and design as an Associate of the Chartered Institute of Marketing (the UKs leading professional marketing body) and so I adhere to a strict ethical code of practice.
Some of my more notable wins include:
Leading global marketing campaigns for 6 figure launches
Orchestrating the launch that got a book onto the Sunday Times bestseller chart
Helping a client get her first 6 figure year purely from the additional leads through Google
Developing an SEO strategy that now gets my client 95% of all new leads through Google
I’m ADHD and have a neurodivergent family, so I’m excellent at breaking down what can seem like complex information, into useful and easy to understand concepts.
Websites in today’s AI age need your attention. This is not fearmongering. This is the state of the digital world. AI gets its information about you from your website. I’ll help make sure you can speak the language and give it what it needs to cite YOU as the expert.
Are you ready to create a website that:
Positions you are the leader in your sector both to your visitors AND to Google and AI?
Gives you the website strategy and clarity you’ve been dreaming of so you can fall in love with your website and feel proud to share it?
Gives you another marketing channel to produce leads so you’re not exhausted from constantly relying on social media or showing up daily?
Will stand you in good stead for years, knowing that it’s a long term marketing plan that isn’t going to disappear with the algorithm overnight.
Features at the top of Google and gets you cited in ChatGPT so you look like the leader and expert you are!
Actually showcases the joy, love and transformations of what you do with detailed insights that you just can’t get across in short form content
These are just some of the results my clients have had through working with me:
Barely showing up, to daily visibility!
From 3-5 clicks to 30 clicks per day
From 350 impression to 3000 impressions a day
Reminder of what’s included in Page One Presence™
9 weeks of LIVE and recorded training with me (value £1791)
4 weeks of implementation sessions (value £396)
Workbooks, checklists and guides (value: priceless)
4 bonus training modules covering other essentials of SEO (value: £345)
Bonus personalised content feedback from me (value £249)
Bonus PR session from a global PR expert (value: priceless)
Bonus sales messaging session from a TedX speaker, author and sales expert (value: priceless)
Facebook Group Access for 6 months (value £282)
Lifetime access to training modules
Value: £3063
Want to have a 15 minute chat to see if this is the right programme for you? Book a call here.
All training is delivered by me.
A professional trained expert who has completed search marketing qualifications with the Chartered Institute of Marketing AND has the lived and proven experience of putting it into practice.
Just £799 pay in full or payment plan from as little as £97 a month
Enrolment closes at 10pm on Sunday 28th June
(NOTE: a payment plan is a commitment to pay the full programme fee)
As a BETA version, you’ll be saving up to £700 on the full programme cost of 2027 prices of £1499
But why do I need to learn this now?
I know exactly what you’re thinking.
Another course. Another programme.
Do I really need this?
REASON NUMBER 1
Searching online is changing very quickly. If you don’t keep up you could become invisible.
People are using Google less and AI more. Answer engines like ChatGPT and Claude.
Google have already changed to be more AI focused in searches with AI overviews that talk to you.
And how AI views you as a probability engine, is different to how Google views you as a search engine.
To be featured in AI overviews and answer engines requires so much more than traditional SEO.
More authority, more substance.
And if you’re not putting that effort into your website, as people move towards AI, the more invisible you will become if you’ve not understood how this all works and started to make the moves.
REASON NUMBER 2
People are now enjoying more long form content.
There is research that marketers everywhere are increasing their longform content budgets.
We’ve wised up to how social media works so we aren’t as effected anymore (plus a lot of us hate using it) so we’re looking for more depth in things like podcasts, Youtube, and websites.
Long form content on your website helps you to get personal with your audience. It has longevity. It builds trust. More trust than a random social media post.
Websites matter again! Woohoo!
So what do you say? Are you coming? When you can join for just £97.00 today?
Programme Terms and Conditions (these are also linked on the checkout page)
FAQs
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Yep! Whilst some basic website knowledge is helpful (you do need complete control and access to the back end of your website) you do not need any prior SEO experience. I'll explain everything in plain English and there are setup videos to help you get started.
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Yes. Because I won’t be teaching how to get your website set up. This programme is designed to help you improve and optimise an existing website rather than build one from scratch.
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Most website platforms will work, including Squarespace, WordPress, Wix and others.
You just need to be sure you can access to edit your website, publish content and create a blog. Not sure? Send me a message.
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The live sessions are around 60–90 minutes.
You'll also need time to complete the exercises and write your content.
There are some preliminary videos that you’ll ideally need to watch too.
Most participants should allow a few hours per week during the implementation phase, although you can work at your own pace.
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Every session is recorded and sent out within 24 hours.
You'll have lifetime access to the training materials and can catch up in your own time. (If I ever close the programme the videos will be accessible for you to download)
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No – they’re there if you want some accountability. The implementation studios are completely optional.
They're there to help you stay accountable, ask questions and make progress if you'd like extra support.
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Nobody can guarantee rankings or citations. For some people it happens quickly, others it can take months. What I can guarantee is that you'll learn a strategic framework for improving your visibility, creating content people are searching for, and making it easier for search engines and AI tools to understand your website. So whether it’s AI, Google or humans visiting you’ll have a much higher chance of leads and conversions.
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SEO is a long-term strategy rather than a quick fix.
Some participants may see improvements within weeks, whilst others may take several months.
The goal is to build sustainable visibility that continues working for you over time.
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No. We'll cover traditional search engines, AI-powered search tools, Answer Engine Optimisation (AEO), Google Business Profile and creating content that can be discovered in multiple ways.
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This programme was created partly because so many business owners are exhausted by feeling like they have to constantly post online. Your website can become a much harder-working asset for your business. That’s not to say your website should be your only marketing channel! They compliment each other well. But I do have clients that rarely use social media and use for example their website and referrals as their two main ways of getting leads and clients.
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No. We'll absolutely talk about how AI can support your workflow. But the strongest content still comes from your expertise, experience and perspective. The goal is to use AI strategically, not hand over the creation process.
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You'll receive:
Weekly live training
Optional implementation studios
Facebook group support
Feedback on one piece of content
Bonus setup training
Guest expert sessions
Access to the group until the 29th December
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The intention is to accredit the programme in the future so it’s being set up with that in mind from the outset, so it’s a comprehensive programme with specific learning outcomes and the necessary support tools like workbooks and feedback to meet CPD standards.
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You can do this programme with the free tools I’ll show you. But I highly recommend that you use Ubersuggest if you can. It’s £29 a month (cancel anytime) and has comprehensive unlimited searches for keywords and you can connect and monitor your website. But it’s not essential.
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It will but with one small caveat. If you have hundreds (or even thousands) of products that you sell online, then there is likely some additional ‘good practice’ product-based SEO considerations. I won’t be teaching those. But everything I teach will still be applicable to product pages. You will still need a content strategy and plan for your website. You will still need to optimise your website for Google and Answer Engines. You will still have the same chance of getting to the top of Google and getting cited in Answer Engines as everyone else on the programme.
If you have any questions about your product business, then just reach out and let me know.
Want to have a 15 minute chat to see if this is the right programme for you? Book a call here.