The Page One Blogging Method

Why your blogs might not be getting found on Google, and how to know exactly what to blog about next so you can get more quality leads from your website.

Tuesday 20th October
7.00pm on Zoom
FREE

Why even bother with a Blog?

You’ve heard that blogging could help more people find your business. But is it actually true? Or are you just being sold to - again!

And what would you write about anyway? It’s something to do with answering questions right?

Well sort of! But it’s WAY more than that.

In this free masterclass, I’ll show you how to choose blog topics that make sense for your business, your audience and Google without churning out boring generic content. Content that actually positions you as the expert that people need to work with. That helps convert as well as rank.

And before we finish, you’ll go away with some blog ideas you can start on straight away.

We’ll look at:

  • Why blogging is a key component of a website marketing strategy

  • How to choose blog topics that make sense for your audience

  • The 4 content pools I use to uncover useful and searchable blog opportunities, EVEN when you feel like your sector is too saturated to compete in Google

  • The method I used to drive traffic from my blog to a Facebook group that now has nearly 4 thousand members

  • How I got my client to number one on Google for an unexpected search term - and why it brings in her ideal clients.

FAQs

Who is running the masterclass?
Sam Milburn, founder of Page One Studio. Sam is a Website Visibility Strategist who helps service businesses turn underused websites into clearer, more effective sources of enquiries. She brings together messaging, website strategy, SEO and AI visibility through practical training and ongoing implementation, helping business owners understand what to improve and how to make it happen. Sam believes in energy smart marketing: making your website work harder so you don’t always have to. Her approach helps you get found, communicate your value and give potential clients a clear next step, with room to step off the social media hamster wheel and build a business around your life.

Do I need to know anything about SEO?
No. This is all about the research stage and knowing exactly what you’ll write about. I maintain that content is 80% of SEO, which is essentially your unique takes and knowledge. This is exactly what Google recommend. Gone are the days of keyword stuffing and trying to “cheat code” Google.

Is this suitable if I haven’t started blogging yet?
Yes. In fact, it’s a great place to start because you’ll learn how to choose useful topics before you begin writing.

What if I already have a blog?
Even better. You’ll be able to look at what you’ve already published and spot gaps, stronger content opportunities and better ways to connect your articles to your services.

Is this only for service businesses?
It’s especially useful for service-led businesses, consultants, virtual assistants, marketers, coaches, creatives, and small businesses with a website they want to use more. The same principles apply to product businesses.

Will there be a replay?
A replay will be available for 7 days after, but if you can make it live, please do! You’ll absorb the content live in the room and have a chance to ask me questions.

Will you be selling something?
I’ll briefly tell you about my 30 Day Sprint “Blog Your Way to Page One” at the end for anyone who wants support turning their idea into a finished, optimised blog. The main masterclass is focused on teaching you some of my blogging methods.