Search Engine Optimisation (SEO) Services for Small Businesses
SEO services that help small businesses get found online
SEO services for small businesses with Page One Studio go beyond SEO strategy and keyword research. Most SEO agencies help businesses with on-page SEO tweaks, optimising for local searches and carrying out speed tests to make sure the website is healthy. In itself, this is great SEO.
But content creation for SEO should be more than packing in keywords. Good SEO should:
enhance the user experience so your audience finds exactly what they need
make your audience certain that you are the obvious choice
improve conversion rates so your time and money on SEO doesn’t go to waste
simplify your services so there is no room for confusion
highlight your values so that you attract an aligned audience
With Page One Studio you get an SEO and AEO (answer engine optimisation) expert with a digital marketing and copywriting background. Trained by the Chartered Institute of Marketing. No tech bros. No confusing jargon. And training to empower you to continue your SEO and AEO journey to the top of Google and *Answer Engine citations.
*answer engines are LLMs like ChatGPT, Gemini and Claude
Our SEO services for small businesses include:
SEO Strategy
Everything starts with a strategy.
If you don’t know where you are or where you’re going, then we can’t create a strategy for you. One of the benefits of working with Page One Studio is that our founder is a qualified marketing strategist who has developed marketing strategies for small businesses.
A strategy that’s built on ensuring your goals are aligned with your services and offers means that you’re optimising your website for the right keyword searches from day one. It’s also important to consider what your competitors are up to with a competitor analysis. Which is often a job we find our clients hate doing themselves!
The more aligned your visitors, the higher the conversion rate. We’re not about vanity metrics. We want you to win
On Page SEO
You’ve likely heard of the term On Page SEO. This is the things you can see. The words in black and white across your screen. The images. Most SEO service providers will fill your content with keywords. Stuff it until it no longer sounds like you. No personality. No brand voice. Just words to get you to the top of Google and cited in AI overviews as quickly as possible. But to what end? Traffic that doesn’t convert? Our content creation is of the highest quality, written by humans and incorporates your unique voice.
We might use AI in our working process, but we never give it the power to fully write content.
Local SEO
If you serve people locally, then ideally, you want to be found on Google Maps. So Local SEO involves making sure your Google Business Profile is set up correctly and optimised. And that your homepage is being optimised for your local keywords.
It’s also making sure your address and contact info are the same everywhere, and setting up systems to keep those reviews coming in. All important stuff for local SEO.
Keyword Research
Once your strategy and direction are nailed, you need to move on to the keyword research. This is often an overwhelming part of the process for most people, as searches produce 100s of keywords and people rarely know where to start. We create a structure using achievable keywords, but not so easy that you’re likely to miss out on traffic. Checking the number of monthly searches, how competitive the searches are, and the intent behind them is all part of the process.
Technical SEO
This is the bit that often catches people out. And the part that other SEO service providers will try to make you feel ‘stupid’ about and use big words to make you think that technical SEO is some dark and mystical art.
Which in reality, it’s the bit behind the scenes:
Making sure your website is being indexed by Google (this just means Google are aware of it)
Making sure it’s not too slow (usually because you’ve uploaded moooohasive images)
Making sure it looks ace on mobile view (Google looks at mobile first, but you designed it on desktop, right?)
Fixing broken links (when you deleted a page and forgot that it’s linked in lots of places!)
See! Not that scary after all? Just boring admin that you don’t really want to do. So we do it for you.
Blogging for SEO
Blogging is arguably the most important thing when it comes to SEO. How is Google going to find you if it has no content to work on? How are answer engines going to cite you as an expert if you have no expert thought leadership content on your website? Exactly. As part of our SEO services, you’ll get a strategically mapped-out plan, and lucky for you, we’re awesome marketing copywriters too.
Google Business Profile Optimisation
An important part of SEO is setting up and maintaining a Google Business Profile. Whether it’s helping you set up a review system or providing advice on setup, we’ll help you optimise your profile so it’s exactly what Google and AI want to see from you.
Internal Linking
One of the key indicators to Google and search engines that you’re an expert and authority in your niche is the comprehensive amount of expert content you have on your website. Part of that process is ensuring you have an internal linking system in place.
One piece of content links to the next. Clusters of topics branch out to clusters of informational and educational articles.
It’s been this way for years, and it has not changed one bit. But the important thing is only increasing because of answer engine optimisation. If you want to be the one cited in answer engines. Then this is essential. And something we proudly excel at at Page One Studio.
Our client wanted to be known as the Tone of Voice Expert in both Google and AI, and through our excellent internal linking and content mapping framework, he got just that! Citations in AI Overviews, top of Google rankings, and a large share of tone of voice prompts in answer engines like ChatGPT, Perplexity and Gemini.
SEO/AEO Performance Tracking & Reporting
We don’t stop at implementation. A good SEO service expert will continue to monitor and track your results and adapt the strategy. Using Google Search Console and our tracking software, you’ll get a monthly report of where in Google you’re appearing, click-throughs to your website, and the share of visibility you’re receiving in the most popular search engines.
Page One Partner™
A seven-month strategic visibility partnership where we plan, optimise, write, implement and train your team so your website becomes your hardest-working employee.
Price: £7000 (or £1100 × 7)
7 months strategic support and implementation
SEO/AEO Strategy Report
Homepage Optimisation
Service Pages Optimisation
Monthly Content Meeting
Google Business Profile Set Up Support
Google Search Console Set Up Support
6 month’s access to Jenna Farmer’s PR membership
12 blog articles (2 per month)
Monthly SEO and AEO report
SEO/AEO training with you/your team to continue your work
Not ready for done-for-you services?
Get on the waiting list for Page One Presence™, our signature programme, where you learn how to research and implement your own SEO strategy and content plan
Benefits of SEO for Small Businesses
SEO is essential for all businesses, small and large, given the rapid pace of search engine evolution combined with the different ways we’re looking for information.
When you start to optimise your website using our Page One frameworks, you naturally start to build more trust and authority for Google AND answer engines like ChatGPT. We are heading into an age in which people are increasingly using AI to ask questions and seek recommendations. If you’re not being cited, then your competitors are. And it takes time to build that growth.
So, starting now will give you the advantage.
Once you have those visits to your website from Google and AI, the leads will naturally be more qualified. More qualified means less friction and fewer objections; it’s going to be easier to convert them into customers.
SEO gives you access to qualified leads, something many business owners struggle to find.nd haven’t worked with me for months, yet the leads are still rolling in. It’s almost a no-brainer.
The return on investment might be quicker than you think. We’re not just optimising for Google and AI , but for humans too. Everyone who visits your website will benefit from the new clarity. Your website is an asset. And once set up and optimised for SEO, it can do the job it was designed for.
Some of my clients get 95% of their leads through Google and haven’t worked with me for months, yet the leads are still rolling in. It’s almost a no-brainer.
It also gives a level playing field with the bigger competitors. Yes, Google loves a website with a high domain authority, but content is king. And we often see small businesses overtake the larger ones. It does work!
How much does SEO cost?
If you’re looking at the cost of SEO for your business, the cost is going to be higher to pay a consultant or expert to do it than if you learn to implement SEO yourself.
There are different options at different levels:
Free SEO training
I have some free resources on my website to get you started over on my free SEO resources page. From there you can start to make small tweaks. One of my clients made only a few tweaks to her homepage, and within a month she was ranking highly for her preferred search term.
Low cost SEO courses/workshops
These are great for start-ups who are just learning. You’ll learn more of the in-depth SEO inner workings of your website and start to implement bigger changes for faster or bigger results. My “Blog your way to page one of Google” training at just £299 covers the basics and more.
SEO Programmes
Page One Presence™ is my signature programme that takes you week by week through my Page One Authority Framework™ designed specifically for SEO and AEO. You become the expert. You implement the plan. You get the results.
Website marketing, by definition, is marketing your business through your website. And at Page One Studio, that’s exactly what we specialise in too. Because SEO is about how to get people to your website. Website marketing is about how to keep them there and convert them into buyers.
We realised early on that content and design go hand in hand. And you can have the best content in the world that’s optimised for Google, but if the design and user experience don’t match up, then you’re leaving money on the table with your audience switching off.
Your website needs to have:
Brand authority
Conversion optimisation
Content strategy
Excellent user experience (UX)
We’re trained in website design (specifically Squarespace, as we like to empower our clients to take control of their own websites after the build), so the layout and quality of your website will not be compromised when we optimise your content.
We also include website design and homepage layout within our Page One Presence™ programme to make sure you have a solid concept of what a good website looks like.
Is website marketing the same as SEO?
SEO if you’re a local business
If you’re a local small business that relies on local customers, SEO for you will focus more on local search terms in your area.
We look at the local keywords people use to search for your services.
We look at improving your Google Business Profile so that you get higher rankings in Google Maps.
We look at a content plan that includes a ‘stealthy’ content marketing approach, as we like to call it. We identify a crossover in local searches related to what you do. A pet shop that blogs about local dog walks. Or a book shop that blogs about the best local cafes to sit and read a book.
We can also start to future-proof your business by taking your services or products online and looking for UK or global search terms.
SEO Services FAQs
What is SEO and why is it important for small businesses?
SEO (Search Engine Optimisation) helps your website appear in Google when people are searching for the services you offer. Instead of relying solely on social media or paid advertising, SEO helps you attract people who are actively looking for your products or services. It can become one of the most cost-effective ways to generate consistent enquiries over time.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) is the process of optimising your website so AI-powered search tools, such as ChatGPT and other answer engines, can easily understand and recommend your content. AEO works alongside traditional SEO to improve your visibility across both search engines and AI platforms.
What's the difference between SEO and AEO?
SEO focuses on helping your website rank in search engines like Google, while AEO focuses on making your content easy for AI tools to understand and reference when generating answers. Together, they help your business become visible wherever people search for information.
How long does SEO take to work?
SEO is a long-term strategy rather than an overnight solution. While some improvements can happen within a few weeks, most businesses begin seeing meaningful results after several months of consistent optimisation. The timeframe depends on your industry, competition and the current state of your website.
Can I do SEO myself?
Absolutely! Many business owners choose to learn the basics of SEO and implement it themselves. With the right strategy, guidance and ongoing support, it's entirely possible to improve your own website. If you'd rather focus on running your business, you can also choose a done-for-you SEO service.
Is blogging still important for SEO?
100%. Publishing high-quality, helpful blog content allows you to answer your customers' questions, demonstrate your expertise and target additional search terms that your ideal clients are searching for. It also provides valuable content that AI search tools can reference.
Do I need to post on social media every day if I invest in SEO?
Not necessarily. While social media can support your marketing, your website is an asset that you own. A strong SEO strategy helps people discover your business through Google and AI search, reducing your reliance on constantly creating social media content.
How do I choose the right keywords?
The best keywords are the ones your ideal customers are actually searching for. Good keyword research considers search volume, competition, search intent and how closely a keyword aligns with your services, helping you attract visitors who are more likely to become customers.
Will SEO help me get more enquiries?
SEO is designed to attract the right visitors to your website rather than simply increasing traffic. By combining strategic keywords, helpful content and a well-structured website, SEO can increase the number of qualified enquiries your business receives.
Do I need a new website before investing in SEO?
Not necessarily. Many websites simply need improvements to their content, structure and technical setup rather than a complete redesign. An SEO audit can identify whether your existing website can be optimised or whether a rebuild would provide better long-term results.
Why is copywriting important for SEO?
Search engines and AI platforms favour content that is clear, helpful and relevant. Good SEO copywriting naturally includes important keywords while answering your customers' questions, building trust and encouraging people to take action.
Is SEO only suitable for online shops?
Not at all! SEO is highly effective for service-based businesses, local businesses, consultants, coaches and professionals. If people are searching online for the services you provide, SEO can help your website appear in front of them.
How do I know if my website is optimised for AI search?
An AI-friendly website is well structured, answers common customer questions, demonstrates expertise and provides trustworthy information. These are the qualities that help both Google and AI-powered search tools understand and recommend your content.
How often should I update my website for SEO?
There isn’t a set time for this. SEO isn't a one-off task. Regularly updating your website with fresh, useful content, improving existing pages and monitoring performance helps maintain and improve your rankings over time.
Is SEO worth it for a small business?
For many small businesses, SEO is one of the best long-term marketing investments. Unlike paid advertising, well-optimised pages can continue attracting visitors and generating enquiries for months or even years after they've been published.