What is SEO?

Let’s get techy for a minute. (Not too techy don’t worry).

Search engine optimisation (SEO) is the process of optimising the content on your website in alignment with what Google (and your audience) are looking for.

The primary goal being to reach page one of Google for several strategic keywords.

This process involves both optimising things directly on your page and behind the scenes.

A lot of people think SEO is something only the big brands can achieve. Page one of Google? No way!

Yes way.

Clients big and small - I’ve achieved page one results for all of them. And not just for made-up stuff like ‘gigantic spotted dragon egg’ either. (That gets zero searches a month in case you were wondering.) Some searches we’ve targeted have been in the thousands.

Often it happens through blogging alone. I know, right? Who said blogging was dead? They’re all wrong!

Search Engine Optimisation

The Process

Review your current performance

We check out where you’re featuring in Google right now, what kind of traffic you’re getting, and have a little lookie at your website to see how it’s stacking up in terms of optimisation.

Competitor Insights

We go all private detetective and see what your competitors are up to with our super sophisticated software. (Did you think we were rocking at up their headquarters icognito? - we’re not that sort of business but we do know a private investigator or two if you need one!).

Keyword suggestions

From our extensive research, we’ll come up with suggestions of keywords we know are the perfect target for your business, achievable, with enough searches to see a return, and with a high chance of increased traffic.

Meta titles and descriptions

Who doesn’t love a meta title? You? Of course, that’s why you’re here. Well, we love them! And we’ll review your entire site and fix it all up for you, plus add in some juicy call to actions.

Articles, blogs and optimised pages

Whether you need a stack of shiny new blogs or your home page tidied up, we’ll research, write, and upload it all to your website, wrapped in a bow for Google to devour. You can get on with the good stuff and leave the stuff that destroys your soul to us.

Monthly check ins

When you work with us on a regular basis we’ll send you a report every month - and not just a ‘here’s something I printed off, figure it out yourself’ report. We’ll actually share our thoughts, insights, and ideas on how to keep improving.

SEO FAQs

  • We can’t guarantee results because of the nature of working with Google’s algorithm. Google rolls out updates throughout the year, which can cause your results to fluctuate up and down.

    Competitors may be optimising their SEO, which can also impact your results.

    There are all sorts of factors that are totally out of our control. You can view previous client results below and notice impressions fluctuate, but with a consistent upward trend.

  • We can help you increase impressions and drive higher quality clicks, and yes, that should translate into more leads. But, you'll need to make sure you have an effective funnel in place to collect visitors.

    We can help with that too - check out our lead generation packages.

  • Absolutely! That’s why we offer the report-only package. We’ll tell you what kind of articles we think you should be writing and areas you could improve. The report is a snapshot in time, so we recommend implementing the strategy within the following six months whilst continuing to monitor its effectiveness to see what works.

  • SEO is not a one-and-done; it’s an ever-evolving beast! When you start optimising, you’ll find your pages start to rank for keywords you might not have even considered. This is why we take it a month at a time, closely monitoring the results so we can react and adjust the strategy as needed to achieve the best possible results.