SEO Strategise
Your powerful content positioning package
An SEO focused content plan for online business owners who want more leads from Google and enjoy writing, they just need to know the what, why and how.
This comprehensive audit and content plan will start with looking at where you are in Google, what’s slowing you down from getting to page one, and how to get quick wins so you know exactly where to focus your energy. Once purchased, you’ll receive a Google form to dive into your business and a link to book a discovery call.
After the call, we’ll prepare a detailed report and content plan following my Align, Build and Grow Framework, and have a further call to go over the implementation.
What’s included?
Detailed onboarding form
60-minute discovery call so we can dive deep on your ideal client, business goals, services and offers.
Detailed SEO strategy
Google sheet with keyword planning
Within 14 days of our strategy call you’ll receive a detailed plan of action that gives you:
Competitor Insights
Keyword suggestions based on your goals, with details of the level of difficulty
Quick wins/tweaks to your current content
Content plan mapping out your suggested content pillars and/or blog articles
Follw up call to talk through the report and implementation
Recording of ‘Blogging Beyond Basics’ worth £147 plus updated versions
PDF download of ‘Page One DESIGN Blog Framework’ worth £15 plus updated versions
1 month’s membership to Jenna Farmer’s PR Club ‘Momentum Media Club’ worth £39 (after final instalment)
A technical website report
You need more leads and visibility – but posting on socials every day feels… impossible
You’ve got a website and a blog.
You enjoy writing, and you know you’re an expert in what you do. So it’s frustrating to see your competition come up when searching for ‘your thing’ because that’s where YOU should be.
Maybe you feel you’ve exhausted your audience on socials, and posting every day feels tiring at best, and mind-numbingly boring at worst.
I get it – this is where MOST of my clients were at. If you’re looking for another marketing channel to get leads in while building a website that SCREAMS authority, you’re in the right place.
You’ve Googled SEO and made a start…
Don’t try to do this alone. Yes you can Google this stuff. But I don’t want you to get lost in the tech overwhelm.
I am down for ease.
You could follow every single SEO step on Google and get totally wrapped up in the tech (and then give up) OR you could let me prepare the strategy for you and give you a strategic content plan.
With one specific aim, to get you to page one of Google and bill you as THE expert your audience needs.
Work with me, and you get these bonuses. Search behaviour hasn’t disappeared - it’s just evolved
Getting to page one of Google is just the start.
When you start to build a keyword-rich website with me, you also get the added bonuses of:
1
Being seen as the expert in your niche
People will always be drawn to the person who has the most knowledge. The person who apologetically shares their opinion. The thought leader. When you have a website rich in this content, you’re the obvious choice.
2
Seen as the most qualified
Your website will also place you as the most qualified. Both through your experience, testimonials, case studies AND your qualifications. We’ll make sure Google is super aware of it all, and it gives your audience that extra trust signal they're looking for.
3
You’ll start to get recommended in AI
Whether it’s generative AI like ChatGPT or AI answers in Google searches (which is the new level of searching online), you’ll start to come up as a top consideration when your audience is asking AI to help them choose between experts. Or when someone is looking for super specific ‘must-haves’ for their coach, therapist, trainer, etc.
SEO Strategise - The Details
Step 1
After you’ve paid your first instalment, you’ll receive an onboarding Google form so I can get a clear idea of your business goals. You’ll also get a link to book your strategy call with me.
Step 2
During the call, I’ll delve more into your goals, services, offers and ideal client. We want to make sure you’re attracting hot leads for the best possible chance of conversion. We’ll also chat about the steps you have in place to capture leads, and If needed I can advise on any additional lead-generation strategies you could be implementing (the lead generation strategy is as EQUALLY important as the SEO).
Step 3
Within 14 days of the call you’ll get:
✅ Your completed detailed report with your content plan and research. Including:
Your current positioning in Google
Keyword research and planning
Competitor positioning (your top three competitors)
Content ideas
Basic on-page recommendations (including home page meta title and descriptions)
Positioning recommendations
Google Business/Local Recommendations
Tech report (including loading speed recommendations etc.)
You’ll also get an Excel list of your keywords to track
Video recording explaining your report
You’ll also get your additional resources worth (actually sold!) £229
✅ My Page One DESIGN blog frameworkworth £15 (plus updated versions)
✅ My Blogging Beyond Basics training worth £175 (plus updated versions)
✅ One month’s access to Jenna Farmer’s PR membership to help with your PR outreach and building backlinks worth £39
What this could mean for you…
No more staring at a blank screen full of frustration with zero idea about what to base your next blog on
The buzz of seeing your email list grow with your brand-new audience coming through Google
As your presence grows on Google, you’ll also be able to spend less time on socials or other marketing channels that demand so much of your precious time
The confidence of knowing your website backs up your authority and expertise. One you’re proud to share!
The ease of discovery call after discovery call FULL of your perfect fit clients ready to work with you.
Here’s what others have to say…
Who this is for:
✅ This is for coaches, therapists, trainers, consultants, copywriters, virtual assistants, designers – anyone with a service-based business.
✅ You have a website.
✅ You have a basic knowledge of SEO.
✅ You have full access to your website, and tech doesn’t freak you out.
✅ You enjoy writing.
Who This Is Not For
You don’t enjoy writing – you’re going to be doing a lot of it! But don’t worry about the structure and plan, as I’ll help with that.
You don’t have access to your website (some business owners are tied into contracts with developers that prevent them from accessing their content).
You’re looking for a quick fix. SEO can take time. Anyone who promises instant results is scamming you.
You don’t like flexibility. My plan will give you guidance. But you will need to continue to monitor and adjust the plan as you see fit.
You’re
This comprehensive audit and content plan will start with looking at where you are in Google, what’s slowing you down from getting to page one, and how to get quick wins so you know exactly where to focus your energy. Once purchased, you’ll receive a Google form to dive into your business and a link to book a discovery call.
After the call, we’ll prepare a detailed report and content plan following my Align, Build and Grow Framework, and have a further call to go over the implementation.
What’s included?
Detailed onboarding form
60-minute discovery call so we can dive deep on your ideal client, business goals, services and offers.
Detailed SEO strategy
Google sheet with keyword planning
Within 14 days of our strategy call you’ll receive a detailed plan of action that gives you:
Competitor Insights
Keyword suggestions based on your goals, with details of the level of difficulty
Quick wins/tweaks to your current content
Content plan mapping out your suggested content pillars and/or blog articles
Follw up call to talk through the report and implementation
Recording of ‘Blogging Beyond Basics’ worth £147 plus updated versions
PDF download of ‘Page One DESIGN Blog Framework’ worth £15 plus updated versions
1 month’s membership to Jenna Farmer’s PR Club ‘Momentum Media Club’ worth £39 (after final instalment)
A technical website report
Recap of what you get:
✅ Onboarding form
✅ 60-minute strategy call
✅ Detailed Report Including:
Your current positioning in Google
Keyword research and planning
Your top 3 competitor positioning
Content plan
Basic on-page recommendations (including home page meta title and descriptions)
Positioning recommendations
Google Business/Local Recommendations
✅ Tech report (including loading speed recommendations etc.)
✅ Excel list of your keywords to track
✅ 60 minute call to explain your report
✅ 30 days whatsapp support to answer any follow up questions
You’ll also get your additional resources worth (actually selling right now) £229
✅ My Page One DESIGN blog frameworkworth £15 (plus updated versions)
✅ My Blogging Beyond Basics training worth £175 (plus updated versions)
✅ One month’s access to Jenna Farmer’s PR membership to help with your PR outreach and building backlinks worth £39
About me
Who am I and why should you work with me?
I founded my business in 2018 after a career in corporate marketing, which didn’t really lend itself to any creative freedom.
As a digital marketer, I’ve written and led marketing campaigns that resulted in a Sunday Times Bestseller and multiple 6-figure launches, and I’m an associate of the Chartered Institute of Marketing.
But balancing career and family wasn’t working for me, so I decided to take the leap and build something more flexible to help small business owners tackle their biggest marketing challenges.
Search engine optimised content marketing became my fixation when my clients started to get impactful results from my content.
They were doubling impressions, clicks and sales. From hitting their first 6-figure years to cancelling Google Ads and getting 95% of their leads through organic searches.
I don’t do jargon or gatekeeping. It’s well known that people are instantly put off when they hear “SEO” – their insides cringe.
But I’m all about the human. I have created my own frameworks that align with marketing strategy to make the process as straightforward as possible.
I’m not about to encourage you to overstuff your website with lots of keywords. (I’ve seen those keyword-stuffed websites created by SEO agencies, and they are bad… scaaaaary bad.)
Yes, I want your website to hit page one of Google. But I also want your audience to fall in love with you. And I want that traffic to convert.
So I don’t just do SEO. And leave it at that.
I do expert copywriting, marketing and design.
Starting and growing a business was the best decision I ever made. But as a parent and carer with ADHD, I have to be energy smart about it. Which is why I know SEO is the BEST type of energy smart visibility out there.
Now I’m here to help turn your website into a powerful tool so you can continue to grow yours.
FAQs
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No - you’ll get access to my training materials to help you understand more. But you do need to be comfortable with some tech and editing your own website.
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I certainly hope so! This is the same strategy I put in place with all my SEO Scale clients before we start their 7-month plan. I’d recommend you implement it straight away as the strategy is a snapshot in time. And allow at least 6 months for the changes (but most people see results in the first month)
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We can use this strategy as a basis for a brand new website, but you will need to have a very clear idea of your ideal client, the sector that you work in, and what differentiates you from other people.
If you have a website, you’ll get feedback in your report on what’s already working well and what can be improved.
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Please let me know more details about your online product business, and I can let you know if this is the best product for you. Most of the businesses I work with are service-based with some online products.