SEO Blog Tips – How to choose the right content for your blog
Index
Introduction to blogging
SEO Blog Tip Number One - Find out what your audience is REALLY looking for
SEO Blog Tip Number Two - Think about WHO you want to attract to your blog
SEO Blog Tip Number Three - Blog about one thing at a time
SEO Blog Tip Number Four - Don’t chase trends if they don’t fit in with what you offer
Conclusion
Introduction to blogging
Most people blog on their business website in a slightly sporadic way. That’s not to say the blog content isn’t good; often, it is, but it’s not written or structured in the right way for search engines.
I mean, you probably have no idea about SEO, right? Why would you? Most business owners are too busy learning about funnels and lead generation so that’s no shade on you. And if we talk about keywords, then I can imagine your eyes glazing over and your mouth drying up at the thought of anything technical.
SEO stands for Search Engine Optimisation.
We can optimise our content and website for search engines. This SEO can help you get to page one of Google for various search terms.
That’s the difference between writing a blog that you think your audience might like. And writing a blog you intentionally structured and wrote in a way that suits both Google AND your audience to generate leads and sales.
If you want to start to get free leads from Google (which I think is the MOST energy smart way of marketing your business), then all you gotta do is understand what content Google (and your audience) are REALLY looking for so you can create the ultimate collection of blog posts on your specialist subject.
That’s where I come in.
None of this over-technical, mystical rubbish about SEO.
Let’s get straight to the facts and talk about how to choose the right content for your blog with my top blogging tips for SEO.
SEO Blog Tip Number One - Find out what your audience is REALLY looking for
I say this 100 times a day. Honestly. We can have the best intentions when it comes to writing a blog for our business. We want to write about the things we find fun. The things we THINK people are interested in.
But there are two things to consider.
1.Consider the words and phrases your audience uses
Firstly, how your audience phrases what they’re looking for might be different to how YOU word it. And I say that with certainty. Because words are important (so SO important) when we’re looking at SEO.
I always used this as an example a few years back when the term ‘reactive dog’ was less known.
In dog training, we call those ‘aggressive, barky and naughty dogs’ reactive. ( I have one – I know it’s a joy!) Reactivity is a phrase we use over and over again in dog training. Because we know your dog isn’t inherently aggressive. They are ‘reacting’ to a situation in an undesirable way.
But if your ideal client doesn’t yet know what a ‘reactive’ dog is, they might be searching for things like:
· Why does my dog bark at other dogs?
· Why does my dog hate people?
· My dog bit me what do I do?
· Is my dog safe with children?
· Is my dog aggressive?
Put yourself in their shoes. Or go back to when you were in their position (as so many of you used to be your ideal client). What words do they use?
2.Consider the symptoms they’re experiencing
These are the symptoms they are experiencing because of the problem that needs solving. They might not know what the problem is yet. So, think about the things they’re googling at 11pm when they can’t fall asleep because of the symptoms they’re experiencing.
They usually start with phrases like:
· How do I stop…?
· What’s the best way to…?
· What doesn’t… work?
SEO Blog Tip Number Two - Think about WHO you want to attract to your blog
Another SEO blogging tip for you is to remember that what you DON’T write about in your blog is just as important as what you DO.
Why?
A whole host of reasons. But let’s say you only want people at a particular stage of their journey.
Imagine you’re a business strategist who helps people hit 6 figures a year. That’s your ideal client’s main goal.
So you wouldn’t blog about how to set up your email marketing, because those people have been there and done that.
Instead, you’d probably blog about:
· where to find gaps in your marketing funnel or
· how to position yourself as a leader in your niche
Those blogs will repel those who aren’t even considering those scenarios yet. Meaning you filter in the right people, at the right stage, looking for EXACTLY the thing you’re offering.
This means that anyone who visits your website it way more likely to convert and isn’t going to think twice about whether or not you’re the right choice for them.
SEO Blog Tip Number three - Blog about one thing at a time
Generally you blog with one main keyword phrase in mind. And go all in on it. Sometimes we blog about a few different things. But for now, keep in mind, one search phrase, one problem.
So let’s use the example ‘Why does my dog bark at other dogs’. I’ve just checked and it gets 260 searches a month. So it’s a popular search term. Everything you write about in that blog is going to dissect that question into teeny pieces. You are going to write about it until you can write no more!
You’re not going to write about toilet training or getting a new dog. You’re going to speak specifically to the barking struggle.
If you talk about too many subjects in a blog, then it’s not sending strong signals to Google that your blog answers that key search phrase. It becomes weak. You dilute the message. So it’s likely to flop.
The blog might even sound boring to you! Because you know it all. But remember, your audience doesn’t! So spell things out super clearly for them, step by step, and answer the question clearly and succinctly. This is key to SEO.
SEO Blog Tip Number four - Don’t chase trends if they don’t fit in with what you offer
I’ve fallen foul of this myself before. Blogged about something because it was trendy, but actually, it was not my expert subject matter, and it didn’t really make a lot of sense in the overall structure of my website. No SEO considerations.
If you start to go off on a tangent and start blogging about your trip to Alton Towers, or your dog, then you’re going to get the wrong people hitting your website.
You could end up confusing Google and start dropping in rankings on your other search terms, because you’re no longer seen as a content-rich website about one particular subject.
Conclusion
Writing does not come naturally to a lot of people. Honestly, I’m a complete freak of nature that I can sit at a computer and happily tap out a couple of thousand words at a moment's notice.
So when you DO write I’d love you to write with more strategy and intention. If you’re gunna do it, let’s do it right, right?!
If you need help with structuring your blog and making sure you hit those dream keyword phrases, I’ve got this super resource for just £15 that goes into great detail about my Page One DESIGN framework. The one I used to write this blog. And the one I use to write ALL my clients blogs.
It includes a checklist you can work through every time you write. And it will also tell you how and where to find those keywords your audience is typing into Google.
You can also check out my range of free downloads here.
